Emmy-winning creative director and content strategist with +15 years of experience, and a passion for leading creative teams. My areas of expertise are video production, branding, and copywriting. My superpower is partnering with subject matter experts to transform big ideas into impactful campaigns for broad audiences.
Via’s first major out-of-home campaign drove exceptional growth in all U.S. consumer markets, and ran in the New York City subway, and in Metro stations and on buses in Chicago and D.C.
In the summer of 2019, I assembled a team of creatives and directed Via’s efforts to create a custom image library, customized to meet our branding, communications, and marketing needs. We captured more than 4000 photos in just 3 days to build out the image library. The images will continue to serve every visual need, from websites, conference booths, printed pieces, video, to street marketing collateral, and everything in between.
Working closely with our sales leadership and partner success experts, my team created a series of partner testimonial videos to offer potential clients a peek under the hood.
Summarizing Via’s lofty goals and incredible accomplishments in a quick video, with social and conference-going audiences in mind.
Grow and engage new riders and drivers on every direct-response platform and channel. Ideate and develop a creative content strategy to find qualified, efficient users at scale in conjunction with the broader Growth Marketing team.
Iran’s ambitions as a regional power, its links to groups considered terrorist organizations, and tensions within the Iranian regime pose a range of challenges to its neighbors and the world. Drawing on the insights of more than twenty-five leading analysts, government officials, and journalists, this interactive guide explores these challenges and offers a range of expert opinions on the policy options for addressing them. The guide also uses multimedia elements to trace the country’s history, examine its oil-driven economy, and survey its controversial nuclear program.
I won my second Emmy for Deforestation in the Amazon.
This unique interactive guide provides a compelling look at the causes and consequences of deforestation in the Brazilian Amazon, and is available online in English and Portuguese. The immersive explainer includes an overview video, a dynamic map illustrating the geographic extent of the deforestation, an animated primer showing how deforestation contributes to global climate change, a visual guide to the Amazon’s carbon and precipitation cycles, an interactive timeline tracing the history of the deforestation of Brazil’s rainforest, policy options for effective conservation, and teaching guides and resources for educators.
A deep examination of the threat that child marriage poses both to the prosperity and stability of the countries in which it is prevalent and to U.S. development and foreign policy interests. “Child marriage is linked to poor health, curtailed education, violence, and instability, and perpetuates an intergenerational cycle of poverty that is difficult to break, as the InfoGuide shows,” said CFR Fellow for Women and Foreign Policy Rachel B. Vogelstein, formerly director of policy and senior adviser on global women’s issues at the U.S. State Department. “Its effects harm not only girls but entire families, communities, and economies—and U.S. interests around the world.”
Campaign 2016 is an animated video explainer series I pitched and created for CFR's 2016 presidential election coverage, which looks at some of the top foreign policy priorities the president would face. I researched and wrote the scripts, conceptualized every single one of the visuals, and served as project manager, which entailed hiring and overseeing the art director, two animators, a voice over artist, and a sound designer. This was CFR's first foray into fully animated video, and I had conceptualized this series with an off-platform-first approach, aimed at reaching a wider/younger audience beyond the traditional CFR niche, in which it has been extremely successful. I made 6 of these videos, and they helped CFR win an ONA award for the election coverage.
The next president's trade policy will affect millions of Americans, as well as the health and competitiveness of the country’s economy. It can also advance strategic interests like strengthening the economies of allies, deepening diplomatic ties, and promoting global cooperation that acts as a bulwark against conflict. The next president, along with Congress, will need to develop trade policy that promotes growth, while helping Americans adjust to new competition and ensuring regulatory standards.
The United States is already taking some steps to roll back the Islamic State (ISIS) and restrict its resources and recruits, including airstrikes, arming and training local partners, and dispatching military advisors and special operations forces. The next president will face tough decisions that include whether to commit significant ground forces, how much to support the Kurds, and what to do about Syrian leader Bashar al-Assad.
The president of the United States will have to deal with a rising and more assertive China on a wide range of issues, including Asia-Pacific security, trade, and cybersecurity. U.S.-China relations will likely continue to be a mix of competition and cooperation. The central question for bilateral relations is: Can the world’s two largest economies avoid increased competition and even conflict?
U.S. immigration policy has been a touchstone of political debate for decades as policymakers consider U.S. labor demands and border security concerns. Comprehensive immigration reform has eluded Washington for years. Meanwhile, the fates of the estimated eleven million undocumented immigrants in the country, as well as future rules for legal migration, lie in the balance.
This interactive feature examines the economic opportunities and environmental risks emerging in the Arctic. Climate change, technological advances, and a growing demand for natural resources are driving a new era of development in the Arctic region. Many experts assert that Arctic summers could be free of sea ice in a matter of decades, opening the region up to hundreds of billions of dollars in investment, most notably in energy production and shipping.
An estimated 30 million Kurds live in Turkey, Iran, Iraq, and Syria, and remain one of the world’s largest ethnic groups without a sovereign state. The destabilization of Iraq, the civil war in Syria, and the rise of the Islamic State present both challenges and opportunities for the Kurds. The latest InfoGuide in CFR’s multimedia explainer series, “InfoGuide: The Time of the Kurds,” outlines these dynamics, their historical underpinnings, and how they could reshape the Middle East.
